Student brief
Rebrand your hometown so it appeals to a new demographic.
solution
Market the quaint English village of Penshurst as a hip weekend getaway destination for young urban professionals. 
The branding is unexpected, attention-grabbing and dynamic. A strong tone of voice was key to dispel stuffy home counties stereotypes and highlight the surprising range of activities the village has to offer.
Responsive website presenting main attractions.
Wayfinding at the craft fair.
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