Student brief
Create an identity for a new garden centre in East London which targets young professionals.
solution
A fresh, modern brand which brings the beneficial power of plants to the urban community, one new gardener at a time.
The visual language is taken from the hand-drawn logo, which is broken up to provide graphic elements reminiscent of natural forms.
This shop front is actually Prick in Hackney—check them out! Photo by Dunja Opalko.
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